A Project on Digital Marketing Initiatives and E-commerce Perspectives in BD | Assignment Help pdf

This report explains about the current scenario of e-Commerce in Bangladesh and digital marketing in present time. This report will help the reader to get an idea about the Industry of e-commerce, about digital media, concepts of digital marketing, Steps and Consumer buying behavior in the digital era. After reading the whole report the reader can able to understand the future potential and opportunity of e-commerce business and the need of digital marketing.

Title of the project and objectives of the project is to know how to establish an e-commerce business and how to promote it by digital marketing. It will also help to understand the change in consumer buying behavior in digital era.

Main findings of this project are e-commerce business is now one of the most emerging and potential business concepts for Bangladesh. The customers Bangladesh are highly information seekers. They collect more information about a product before buying it. And buying a product from home is getting popularity day by day. Even the existing brands are getting more touch point to reach their target group in this digital era. More details about findings are given in this report.

This report indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “every brand has to come online to sustain in the market”. 

Topics Covered in This Project:

Part 1.. 1

. 2

1.1.       E-commerce Concept. 2

1.1.1.         Business-to-Business (B2B). 2

1.1.2.         Business-to-Consumer (B2C). 2

1.1.3.         Consumer-to-Consumer (C2C). 3

1.1.4.         Consumer-to-Business (C2B). 3

1.1.5.         Business-to-Administration (B2A). 3

1.1.6.         Consumer-to-Administration (C2A). 3

1.2.       History of E-commerce in Bangladesh. 4

1.3.       Current Scenario of Supportive Infrastructure in Bangladesh. 6

1.3.1.         Bangladesh Key Indicators. 6

1.3.2.         Telephone Density. 6

1.3.3.         Usage of Computer in Bangladesh. 6

1.3.3.1.          Use in agricultural sector: 7

1.3.3.2.          Use in IT sector: 7

1.3.3.3.          Use in medical science. 7

1.3.3.4.          Use in publication sector: 7

1.3.3.5.          Use in education sector: 7

1.3.3.6.          Use in office activities: 7

1.4.       The Internet in Bangladesh. 7

1.5.       Practice in Bangladesh. 8

1.6.       Payment solutions: 9

Part 2.. 10

2.1.       What is Digital Marketing?. 11

2.2.       Digital marketing channels. 11

2.2.1.         SEO (Search Engine Optimization). 11

2.2.2.         SEM (Search Engine Marketing). 11

2.2.3.         SMM (Social Media Marketing). 11

2.2.3.1.          Facebook Marketing. 12

2.2.3.2.          Twitter marketing. 13

2.2.3.3.          Linked in Marketing. 14

2.2.3.4.          Pinterest. 14

2.2.3.5.          Instagram.. 14

2.2.3.6.          Google +. 14

2.2.3.7.          YouTube. 15

2.2.4.         ODA (Online Display Ads). 15

2.2.5.         MMT (Mobile Marketing). 15

2.2.6.         EMT (Email Marketing). 15

2.3.       Business Development Process Flowchart. 15

2.4.       Internet Marketing Tactics. 17

2.4.1.         Search Engines and Directories: 17

2.4.2.         E-zines (Online magazines): 18

2.4.3.         E-mail: 18

2.4.4.         Affiliate Marketing: 18

2.4.5.         Banner Advertising: 18

2.4.6.         Purchasing Advertising: 19

2.4.8.         Sales Promotion: 20

2.4.9.         Promotional Publications: 21

2.4.10.      Subscriptions: 21

2.4.11.      Controlled-access Web pages: 21

2.4.12.      Resellers: 21

2.4.13.      Public Forums: 21

2.4.14.      E-mail Links: 21

2.4.15.      On-line Surveys: 21

2.4.16.      Virtual Malls: 22

2.4.17.      Measurement: 22

Part 3.. 23

3.      Budgeting: 24

3.1.       Budgeting Factors: 24

3.2.       Example of expected costs for a small to medium sized business: 24

Part 4.. 26

4.      Interaction Between Internet and Traditional Marketing: 27

4.1.       7 P's of Marketing on the Internet. 27

4.2.       Understanding the Internet Customers. 28

4.3.       Critical Success factors in E-Marketing. 29

Part 5.. 32

. 33

5.1.       Constrains . 33

5.2.       Overcome . 33

5.2.1.        Human Resource Development. 33

5.2.2.        Financial System.. 34

5.2.3.        Telecommunications. 35

5.2.4.        Methodology. 35

Part 6.. 37

6.      Case Study. 38

6.1.       Case Study on Bikroy.com (C2C). 38

6.2.       Case Study on Kaymu.com.bd (B2C). 39

Part 7.. 40

7.      FINDINGS. 41

Part 8.. 43

8.      CONCLUSION.. 44

Part 9.. 45

9.      REFERENCES:

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