This
report explains about the current scenario of e-Commerce in Bangladesh and digital
marketing in present time. This report will help the reader to get an idea
about the Industry of e-commerce, about digital media, concepts of digital
marketing, Steps and Consumer buying behavior in the digital era. After reading
the whole report the reader can able to understand the future potential and
opportunity of e-commerce business and the need of digital marketing.
Title of the project and objectives
of the project is to know how to establish an e-commerce
business and how to promote it by digital marketing. It will also help to understand the change in consumer buying
behavior in digital era.
Main
findings of this project are e-commerce business is now one of the most
emerging and potential business concepts for Bangladesh. The customers Bangladesh
are highly information seekers. They collect more information about a product
before buying it. And buying a product from home is getting popularity day by
day. Even the existing brands are getting more touch point to reach their
target group in this digital era. More details about findings are given in this
report.
This
report indicates that the future of marketing is in the hands of digital. I
conclude my research by quoting again that “every brand has to come online to
sustain in the market”.
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