Its a complete assignment on "MARKETING PLAN for MICROWAVE OVEN" including Presentation Slide. Just download it and customize as you want. By reading this assignment reader can get an overall idea about marketing plan process of a business.
The following marketing plan includes strategy
based on 4P‘s of marketing- product, pricing. promotion, and positioning. Focus
has also been enforced upon advertisements and budgeting, since all companies
do worry about financial limitations even if the companies are firmly
established.
Contents of This Assignment:
- Executive Summery
- 1.0 Current Market Situation
- 1.1 Market Description
- 1.2 SWOT Analysis
- 1.3 Competitive Review
- 1.4 Product Review
- 1.5 Distribution Review
- 2.0 Marketing Strategy
- 2.1 Market segmentation
- 2.2 Research and surveys
- 2.3.1 Advertisement Costs
- 2.3.2 The Cost of Running the Advertisements on Different Media
- 2.3.3 Message
- 2.3.4 Media
- 2.3.5 Sales Promotion
- 3.0 Measurement and Control
- 4.0 Budgeting
- 4.1 Pricing Strategy
- 5.0 Conclusion
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