PowerPoint Presentation on Customer Satisfaction of Public and Private Banks | Assignment Help

The objective of this study is to compare the public sector banks and private sector banks in terms of customer satisfaction and to find out the various reasons of customer dissatisfaction in these banks.

• We selected the topic by discussion among our group members
• Survey was conducted over 200 customers of both public and private banks.
• Data was collected from several public and private banks.
• Collected data has been analyzed vide graph and tally by using computer. 

 

 

Banking sector plays an important role in any nation’s economy. There are both public and private banks in our country which are giving various services to their valued customers everyday. It's a well-known fact that no business can exist without customers. Thus customer satisfaction is very much important for survival and growth of any bank.

• By understanding customer’s perception, banks can determine the actions required to meet the customer‘s needs.
• Bank can identify their own strengths and weaknesses, where they stand in comparison to their competitors.
• Customer satisfaction measurement helps to promote a increased focus on customer outcomes and stimulate improvements in the work practices and processes.

Expectations have a central role in influencing satisfaction with services, and these in turn are determined by a very wide range of factors. Lower expectations will result in higher satisfaction ratings for any given level of service quality.

For centuries banks have played an important role in financial system of A country. With expansion of trade and commerce, the concept of banking gained importance. During the Moghul period the indigenous bankers played a very important role in lending money. The commercial banks in BD comprise of both Public sector as well as private sector banks. There are total 7 Public sector and 31 private sector banks are functioning in the country presently. It's a well-known fact that no business can exist without customers.

Customer satisfaction level is higher in Private sector banks as compared with the Public Sector Banks. Reasons of

dissatisfaction in Public sector banks. Behavior and attitude of the staff in public sector banks is the first reason of customer

dissatisfaction. Time taken to process the transaction is the second reason of customer dissatisfaction. Many of the services

are not provided by the Public sector banks when compared with the Private sector banks e.g. the staff should be adequately

trained to deal with the customer on one to one basis. Many public sector banks need to revive their infrastructure to have

pace with the competing environment. Many of the services needs improvement in public sector banks e.g. ATM facilities.

 

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Relationship between Gender and Motivation of Dhaka Bank | Assignment Help

As an emerging country, the economy of Bangladesh is expanding day by day. To keep pace with its growing financial activities, a number of Banks have been established in the last few decades. Dhaka Bank is one of the premier private-owned banks in the country.

Dhaka Bank Ltd. was registered as a public limited company in the year 1994 under the Companies Act. The Bank started its commercial operation on July 05, 1995 with an authorized capital of Tk. 1,000 million and paid up capital of Taka. 100 million. The Bank has 62 Branches, 3 SME Service Centers, 6 CMS Units, 2 offshore Banking Unit across the country and a wide network of correspondents all over the world. The Bank has plans to open more Branches in the current fiscal year to expand the network. Day by day, they are increasing their goodwill by providing good service. As their goal is to become the leading bank in the industry, they believe that it can only be achieved by focusing exclusively on their customers. Not only do they listen and respond to their customer's needs, they also try to go far above their expectations.
Dhaka bank provides high quality products and services backed by latest technology. It has a team of highly motivated personnel to deliver Excellence in Banking. Overall, the bank is a very important place to study the behavior of its consumers and provide useful insights what a customer expects from the bank. It is only through research that a bank will be able to study the preferences and behavior of consumers. Most of the Banks in Bangladesh are offering a wide array of financial services including new types of loans and advances and some whole new services are being launched every year. Dhaka Bank, a bank of difference, also has discovered new avenues to reach its goals. For the brand name, it is gone to people’s heart through updating various services. Dhaka Bank should diversify its credit portfolio Dhaka Bank so that in near future when competition among Banks will serve, it can stand with its own identity. The Credit Risk Management method that may seem fit today may not work tomorrow. So all the Financial Institutions must find their own method in order to sustain in the changing world. Central focus in this regard would be to have a comprehensive Information Technology system, sufficient expertise and above all very relaxed management to adopt new idea to update Credit Risk Management method. Now Bank Asia is continuing business operation successfully in Bangladesh through developing an image and goodwill among its clientele by offering its excellent services. The success has been resulted from the dedication, commitment and dynamic leadership of its management. During the short span of time of its operation, has Dhaka Bank successfully grabbed a position as a highly progressive and dynamic financial institution in the country. By proliferation of new advance services, expanding use of automated equipment and electronic transfer of financial inform Dhaka Bank action, will be the country’s first largest institution in the near future.

Contents Covered in This Report:

1 Introduction

2 Objective

3 Scope

4 Limitation

5 Methodology

I Types and sources of data

II Data collection plan

III Analysis Plan

6 Diversity Between Male and Female Employees

7 SOWT Analysis

8 Organizational Structure

9 Recommendation

11 Summary of QUESTIONS-ANSWER Section

12 CONCLUSION

13 Appendix

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Assignment on Marketing Plan for Microwave Oven Including Presentation Slide.

Its a complete assignment on "MARKETING PLAN for MICROWAVE OVEN" including Presentation Slide. Just download it and customize as you want. By reading this assignment reader can get an overall idea about marketing plan process of a business. 

The following marketing plan includes strategy based on 4P‘s of marketing- product, pricing. promotion, and positioning. Focus has also been enforced upon advertisements and budgeting, since all companies do worry about financial limitations even if the companies are firmly established.

Contents of This Assignment:

• Executive Summery
• 1.0 Current Market Situation
• 1.1 Market Description
• 1.2 SWOT Analysis
• 1.3 Competitive Review
• 1.4 Product Review
• 1.5 Distribution Review
• 2.0 Marketing Strategy
• 2.1 Market segmentation
• 2.2 Research and surveys
• 2.3.1 Advertisement Costs
• 2.3.2 The Cost of Running the Advertisements on Different Media
• 2.3.3 Message
• 2.3.4 Media
• 2.3.5 Sales Promotion
• 3.0 Measurement and Control
• 4.0 Budgeting
• 4.1 Pricing Strategy
• 5.0 Conclusion

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A Project on Digital Marketing Initiatives and E-commerce Perspectives in BD | Assignment Help pdf

This report explains about the current scenario of e-Commerce in Bangladesh and digital marketing in present time. This report will help the reader to get an idea about the Industry of e-commerce, about digital media, concepts of digital marketing, Steps and Consumer buying behavior in the digital era. After reading the whole report the reader can able to understand the future potential and opportunity of e-commerce business and the need of digital marketing.

Title of the project and objectives of the project is to know how to establish an e-commerce business and how to promote it by digital marketing. It will also help to understand the change in consumer buying behavior in digital era.

Main findings of this project are e-commerce business is now one of the most emerging and potential business concepts for Bangladesh. The customers Bangladesh are highly information seekers. They collect more information about a product before buying it. And buying a product from home is getting popularity day by day. Even the existing brands are getting more touch point to reach their target group in this digital era. More details about findings are given in this report.

This report indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “every brand has to come online to sustain in the market”. 

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